About
Roqad’s mission is to create an EU centric SaaS platform enabling (i) cross screen advertising for advertisers & media agencies and (ii) fraud detection for e-/m-commerce companies. Executive summary: Consumers are increasingly using multiple connected devices (desktops, laptops, tablets, smart phones and soon smart watches, IP TVs, IP radios, in car navigation, and other wearable technologies and IoT devices). All these create valuable user data that Roqad (i) Collects, (ii) Aggregates, (iii) Correlates and ultimately (iv) Builds user profiles and segments of identical or very similar users/households