About
PubNative is a native advertising platform for mobile app developers allowing them to monetize their apps through native ads. With the limited screen estate available on mobile phones comes the problem of display advertising. We are tyring to solve it through native advertising - that fits the form and function of the app it is being served in. If Facebook and Google do it themselves (social ads, search ads) - we came with a solution that allows any developer to create customizable ad-units and our technology allows advertisers to serve ads in those placements. In order to achieve this we developed an ad-serving API which offers benefits both in the ease of integration but mainly in the flexibility that comes along with it. At the same time we developed the PubNative Exchange, a programmatic exchange mediating tens of RTB-enabled demand platforms and ad networks. This opens up the inventory to over 400+ demand partners including brands such as New York Times, Uber, King and Zynga.