About
POSpulse is a Point of Sale (POS) analytics company that offers real time, crowdsourced data on product placements, promotions and shopper insights right from the Point of Sale. This way, companies gain more transparency and control over their shopper's experiences at the PoS, offering insights into the real situation at the POS. This exposes optimisation potential and enables companies to increase sales for their brands - while promotions are still running. Specifically, we deliver live data on questions like "What is the real execution of my promotion?", "Is my product in stock?" "What is my competition doing?" - from any number of retail locations. The concept is based on crowdsourcing. We have a large crowd of mobile shoppers, called "scouts", that collect the data through our own smartphone app. We then analyze this data and show the results ("insights") in an intuitive, web based analytics report. Target customers: suppliers and retailers in FMCG, consumer electronics, DIY etc.