About
Anacode MarketMiner is a SaaS solution for automatized market research in Emerging Markets. Our target user is the employee or executive of a “Western” company who faces cultural, linguistic and legal obstacles in her endeavors to understand the local customer. MarketMiner crawls the relevant regions of the Web for customer opinions in the target industry and uses state-of-the-art techniques of data mining and linguistic analysis to translate them into familiar concepts of market research. Thus, the effort of “traditional” research, which is often quite tedious in Emerging Markets, can be skipped in favor of an automatized solution. Our target markets evolve directly into New Economies – MarketMiner leverages this transition and makes manual research superfluous. Currently, MarketMiner is developed for the Chinese automotive market. We plan middle-term extensions for further industries (tourism, consumer and luxury goods) as well as major languages (Russian, Arabic, Hindi etc.).