About
Tracking will be the basis of all decision making in the future of retail. Billion dollar budgets will flow into the future of physical retail. 42reports data is at the center of retail decision making. We are offering the same data and analytics to traditional retail which have enabled the rise of e-commerce via wifi tracking. Our sensors identify smartphones through their unique MAC id and the signal strength. Our service enables the distinction between passersby and visitors as well as the calculation of dwell times. The 42reports sensor is plug-and-play-ready with a setup time of less than 2 minutes. All data is encrypted and sent to our cloud server, where our software and algorithms analyze your data in detail and provide you with standardized as well as custom reports. We value and respect your privacy, we anonymize MAC ids before saving them and thus stop customer profiling in advance.